Value chain analysis: a strategic approach to cost management

doi:N/A

eISSN: 1848-137X / ISSN: None

Journal of Cost Management

Volume 12, Issue 2 : 7-15

Research Article

Value chain analysis: a strategic approach to cost management

Joseph G. Donelan

Edward A. Kaplan

Univ of Northern Colorado, Greeley, United States

Abstract

A company must achieve competitive advantage in order to survive in today's highly competitive business environment. Two generic strategies for achieving a competitive advantage are price leadership and differentiation. Whichever strategy is selected, value chain analysis can help the company focus on its chosen strategic plan and thus, achieve a competitive advantage. Value chain analysis has two components, the industry value chain and the company's internal value chain.

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