1
Department of Accountancy, University of Louisville, United States; Marketing Department, University of Louisville, United States
Abstract
The utility of activity-based costing (ABC) for enhancing the management accounting information derived from a theory of constraint-based throughput accounting system is discussed. The enhanced management accounting system offers information, which supports strategic decision making regarding the development and promotion of new products. The major difference between ABC and TOC is found in the tracing of resource costs to activities, required by ABC but discouraged by TOC. Throughput per unit of product and activity-based costing information per unit of product are important items of management needed by marketing managers.
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