Designing a strategy to effectively communicate the balanced scorecard

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eISSN: 1848-137X / ISSN: None

Journal of Cost Management

Volume 18, Issue 2 : 35-38

Research Article

Designing a strategy to effectively communicate the balanced scorecard

Andra Gumbus

Bridget Lyons

Thomas Wilson

Sacred Heart University, Fairfield, CT, United States; Bridgeport Hospital, Yale New Haven Health System, United States

Abstract

Internal communication and marketing of the balanced scorecard is critical to a successful implementation. A well-devised communication plan and marketing strategy can not only shape the message, but can also encourage the adoption of the scorecard by all stakeholders. With the balanced scorecard (BSC) approach, managers are enabled to develop and communicate strategy to their employees. This helps align employees to the objectives of the organization and links daily activities to desired organizational results.

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